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That One Time Charis Jones Store 'Sassy Jones Boutique' Hit $1 Million Mark

PhenomenalMAG Staff  |  On The Rise

On the journey to living your best life, take some time to “Stay Sassy and Sparkle a Little”.

Charis Jones, owner of Sassy Jones Boutique, is owner of an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go”.


Recently, the successful entrepreneur brought in over $1 million in sales -- in just seven months -- with the help of the internet and the ‘Sparkle parties’ she hosts on Facebook.


Located in Richmond, Virginia, Jones’ brick-and-mortar Sassy Jones Boutique sells more than fabulous clothing. Her store also specializes in unique accessories that keep fashionistas faithfully logging in each Wednesday for a little ‘saz and pizazz’ - ‘spend and splurge’. The ‘Sparkle’ parties bring in approximately $10,000 every Wednesday.


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“On July 11, Jones put on a Sparkle party for her Sassy Jones Boutique collection. “That night, we hit the million mark and it did not feel like work. I gave that sparkle party my all. We only needed $26 to meet our goal. On 7/11 at midnight, an order for exactly $26 came in and the order number was the zip code of where I grew up in 23703. I sat there and sobbed when we hit it. It happened, we had become a million-dollar business,” said Jones,” according to Black Enterprise.


From handbags, earrings, clothings, and customized, unique pieces, the boutique has also expanded its inventory to include a stylish mosaic handbag collection. The bags are exclusive to Sassy Jones Boutique and are hand-crafted by women artisans in India.


Head over to for the perfect pieces to help you upgrade your look flawlessly and affordably.




After ranking as a top sales professional for a Fortune 50 company, Charis Jones left her corporate position to build her brand full time. Today, Sassy Jones has earned Boutique Of The Year and has been featured in Fashion Bomb Daily and


During her studies at Hampton University, she learned the importance of differentiation in the marketplace and building lasting customer relationships. She is an expert in turning customers into raving fans. Charis has also been featured in national campaigns for Motorola, Strayer University, GEICO & AT&T. Undoubtedly, her favorite place in the world is on her couch with her husband and 2 year old twin boys.

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