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Viola Davis: This Beauty's Face Is Newest Spokeswoman For L’Oréal Paris

Viola Davis: This Beauty's Face Is Newest Spokeswoman For L’Oréal Paris

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With her beautiful, chocolate skin and natural, kinky hair, Emmy-winning actress Viola Davis has become the newest international spokeswoman for beauty brand L’Oréal Paris.

The 54-year-old humanitarian, activist, and Fences actress was chosen “to reflect the diversity of the modern world and encourage beauty inclusivity, self-worth, and empowerment,” states the beauty brand’s website.


“It feels surreal,” Davis tells PEOPLE. “First of all, and you can take what I’m about to say with a grain of salt, I never thought that I could be an international spokesperson for L’Oréal. The fact that I am, it feels like my life has come full circle.”


Growing up, the first African-American actress to obtain the “Triple Crown” of acting (which refers to receiving three of acting’s most prestigious awards) didn’t identify herself as being beautiful nor feminine.


The JuVee Production founder adds, “When I thought of beauty and femininity when I was a young scrappy girl growing up in Central Falls, Rhode Island, I didn’t associate it with myself,” Davis says. “I didn’t think that I had all those attributes that women who are seen like that should have.”


Davis tells L’Oréal Paris', “I worked tremendously hard to get where I am today—overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way.” She continues, “I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.


Davis will appear on all TV, print and digital campaigns for L’Oréal Paris’ Age Perfect line, joining other A-list L’Oréal Paris ambassadors like Liya Kebede, Dukie Thot, and Maria Borges.