Brooklyn-based product design company MSCHF has created a Nike shoe with actual holy water in the soles, dubbed the “Jesus Shoes.” But when the official sneakers went on sale in October, they sold out within minutes.
According to Independent Co, “a crucifix has also been placed on top of the laces on the right trainer. A verse from the Bible is also referenced on the side of the shoe, Matthew 14:25, while a drop of red ink that symbolises the blood of Christ is visible on the tongue of the trainer.”
As a way of trolling “collab culture,” MSCHF created about two dozen of the sneakers.
“We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas,” Daniel Greenberg, head of commerce says. “So we wanted to make a statement about how absurd collab culture has gotten,” according to the NYPost.
To do that, it started with “one of the most influential figures in history,” Jesus Christ.
“We were wondering, what would a collab with Jesus Christ look like?” Greenberg says. “As a Jew myself, the only thing I knew was that he walked on water.”
The holy water that is injected into bubble soles of the Air Max 97 came from the Jordan RIver - “I have a friend in Israel,” Greenberg says - and was blessed by a priest.
As a way of getting the Nike’s out into the public's eye, Greenberg secured the help of YouTubers and other influencers, such as rapper A$AP Rocky. And by 11:00am, Tuesday [Oct 8.], the sneakers were posted on the retail site StockX.
It is fair to mention though, the sneakers are in no part affiliated with Nike. MSCHF bought the Air Max 97 at retail value and hand-created the design themselves.
Though the sneakers are currently sold out, you may still be able to grab a pair in the near future. Greenberg says it anticipated making “bi-weekly drops at 11 a.m. on every second and fourth Tuesday of each month.”