London, who shares 3-year-old son Kross Ermias Asghedom with Nipsey, released a heartfelt video honoring his life for the collaboration. Hussle was a Puma ambassador before his untimely death.
The powerful video features London strolling down memory lane, reminiscing through the streets of Crenshaw and Slauson, the area that Hussle once called home. While walking through the streets, London recites a poem written by his sister, Samantha Smith.
“There is nothing to hide here; no way to pretend. We relate, we disagree, we disengage. We are running into each other. We are the song that writes itself. The melody replays in the key of elevated living. We forget the words; we never forget the feeling. Glory and divinity conduct our symphony,” London says.
The video features several nods to the phenomenal rapper, including London’s memorial tattoo of Nipsey on the inside of her right forearm, or posing on the same street that she and Nipsey graced the GQ “California Love” profile.
“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey," Puma said in text accompanying the video. "This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger."
In September, the company released the PUMA x TMC Collection that was designed in partnership with Nipsey before his death. According to USA Today, all proceeds from the collection were donated directly to the rapper's Neighborhood "Nip" Foundation.
For his song “Racks in the Middle,” Nipsey was posthumously nominated for several Grammy Awards, including best rap performance and best rap song
Read the poem in its entirety here:
There is nothing to hide here; no way to pretend. We relate, we disagree, we disengage. We are running into each other. We are the song that writes itself. The melody replays in the key of elevated living. We forget the words; we never forget the feeling. Glory and divinity conduct our symphony.
We are infinite affinity. Wrapped in sacred epiphany, we are meant for ‘we.’ We are flowing, we are growing, we are open like the Red Sea. We walk through with confident uncertainty. We kneel here, we heal here, we open our hearts to the heavens. We use our tears to cleanse our canvas. The fear floods us; the fear is electric.
Self-inflicted pain, we dance in the rain until the fear is drained. ‘Cause pain is the light. Pain is insight. The body hurts, but the spirit grows. The flesh is starving while wisdom overflows. I got a question only Lord knows: Does life birth us twice?