Nigerian-American Jessica Chinyelu, a first-generation professional, has contributed to more than 50 campaigns for well-known companies like Reebok, Kroger, Herbal Essences, and Walmart.
The wife and mother is now working to introduce Black women who are eager to learn about business sponsorship.
Chinyelu is a Dallas-based multimedia developer who focuses on motherhood and lifestyle. She calls herself a sponsorship strategist and uses her victories and failures to assist Black women recover what is rightly theirs and live the life they want. Through her nonprofit company, Woman of Purpose Network, Chinyelu offers annual conferences that offer tools, connections, and camaraderie.
Through her errors, Chinyelu discovered the potential of sponsorship. The content creator's bank account was negatively impacted by her event expenses and usage of student loans to conduct her first conference.
According to a woman who attended Chinyelu’s conference and also organizes her own programs, "she began to show me the 'proper approach' to acquire sponsors for my events."
"I was quite grateful for her assistance because it can be challenging to persuade people to share contacts and financial resources. particularly when businesses weren't working with Black innovators in the same way they do now.”
She was able to learn firsthand what it takes for companies to obtain brand deals because of Chinyelu's former position as senior director of partnerships at a multimillion-dollar nonprofit. Chinyelu eventually discovered a ground-breaking formula and created a pitching method, which helped her to obtain 100% sponsorship for her highly sought-after and fully booked yearly conferences.
The Sponsorship Lady L.L.C. is a manifestation of Chinyelu's commitment to mentoring Black women. Her bold initiatives include the #SponsHer campaign and the Sponsored & Secured Program, an eight-week online intensive that aids in raising money for live and online events.
According to Forbes, Chinyelu has contributed to the cumulative sponsorship revenue of Black women-owned businesses totaling close to $850,000.
“Black women should stop having self-limiting views,” Chinyelu advised. "I think the biggest—and this is even for myself—limiting notion that I used to have is that social media plays such a large game in this."
“There are individuals who are very adamant that no one will partner for five, six, or seven figures because they see major brands supporting those with hundreds of thousands or millions of followers.”
Building relationships is significantly more vital than seeking financial gain, according to the multi-hyphenate entrepreneur.
“Partnerships and teamwork are intimate relationships... Before you need someone, add value and cultivate relationships with them.”