Beyond Meat® has a new partnership, as it lands as a permanent fixture on the menus of Carl's Jr. and Hardee's, parent company CKE has announced.
Beyond Meat, a leader in plant-based meat, will now be served as an all-day plant-based protein option during breakfast, lunch, and dinner nationwide, an expansion following across the CKE restaurant system that comes after a successful year for Carl's Jr., which contributed to the plant-based trend in late 2018 when the restaurant partnered with Beyond Meat.
"Since its debut less than a year ago, Carl's Jr. has sold more than 6.7 million Beyond Famous Star®burgers to-date, making it the most successful product launch in the past two years. We're continuing to build on this success by expanding our Beyond Meat partnership to Hardee's," said Patty Trevino, Senior Vice President, Brand Marketing at CKE Restaurants. "As we head into 2020, the addition of these new options at both restaurants is one of the many ways we're continuing to deliver the innovation and quality Carl's Jr. and Hardee's are known for while appealing to new audiences including flexitarians, Gen Z and millennials. "
According to a press release, the new menu options will be built upon Carl's Jr. and Hardee's signature menu items, including the following:
- Beyond Sausage® Burrito: 100% plant-based Beyond Breakfast Sausage patty, scrambled egg, shredded cheese, Hash Rounds® , tomatoes, and fresh salsa, served in a soft, warm tortilla
- Beyond Sausage® Egg & Cheese Biscuit: 100% plant-based Beyond Breakfast Sausage patty topped with a slice of American cheese, and a fluffy folded egg, served on our freshly baked Made from Scratch Biscuit™
- Beyond Sausage® Burrito: 100% plant-based Beyond Breakfast Sausage patty, fluffy folded eggs, shredded cheddar cheese and Hash Rounds® served in a soft, warm tortilla
- Beyond Sausage® Biscuit: 100% plant-based Beyond Breakfast Sausage patty served on our freshly baked Made from Scratch Biscuit™
- Beyond Sausage® & Egg Biscuit: 100% plant-based Beyond Breakfast Sausage patty and a fluffy folded egg served on our freshly baked Made from Scratch Biscuit™
- Original Beyond Thickburger®: 100% plant-based Beyond Burger patty with American cheese, lettuce, tomato, red onion, dill pickles, ketchup, mustard and mayo on a toasted premium bun
The new menu additions are now available at Carl Jr. and Hardee's, with pricing and participation varying by location.