The Dirty Little Secret About the Clean Beauty Myth & How It Affects You

PhenomenalMAG Staff  |  Beauty Beats

The clean movement has actual worth, and while some crooked characters misuse the terms, most consumers and businesses see that they are full of BS.

The main issue with clean is that no one can agree on what it means because everyone has a different definition of cleanliness. Because there are no standards in the United States about who can use the term or what is considered clean, "clean" beauty has no meaning. Instead, you must determine for yourself what are acceptable beauty standards.

"I consider beauty products to be clean if every ingredient and sub-ingredient in that product has been demonstrated to be safe for humans and the environment," says Hillary Peterson, founder of True Botanicals.

Ulta and Credo have their own set of standards that brands must adhere to in order to be sold in their stores. Drunk Elephant's founder was sick of hearing the word "clean," so she switched to "biocompatible."

Clean Ingredients, Cruelty-Free, Vegan, Sustainable Packaging, and Positive Impact are the five "pillars" Ulta is categorizing brands into. Only businesses and products that do this are authorized to be featured in Ulta Beauty's Conscious Beauty area. Many manufacturers and retailers have created lengthy lists that they use to determine whether a product is clean enough to meet their requirements.

Credo maintains a "Dirty List" of more than 2,700 banned elements that have been related to cancer or are hazardous to human health. Ulta Beauty created the “Made Without List” with the support of science and health professionals who reviewed the most recent research and scientific studies on ingredients and wellness.

The usage of "chemicals" in beauty products has sparked controversy. You may call organic substances found in nature chemicals if you want to get technical. Many brands and influencers have become wealthy and well-known as a result of their hatred for them.

Instead, check the ingredient list and utilize that as your safety guidance. When it comes to clean beauty, a brand that is truly clean will make it obvious what they believe and stand for, as well as how their products fit within that. If a company simply puts a word on a bottle or a gorgeous green flower on its label and stops there, it isn't likely to follow a clean code of behavior. Jackson believes the government may become involved in a way that is more concerned with the ingredients.


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