All-natural bath and beauty company Herb'N Eden, which is based in the Atlanta area, has raised $1.2 million to help grow its business.
Quinton and Terran Lewis started Herb'N Eden in 2015 with the goal of putting natural skincare products at the top of the market. This new money will help them work even harder, so they can meet the needs of a growing customer base without sacrificing what makes them so good: their all-natural therapeutic products.
Mercantile Venture Capital led the deal with help from The Core Venture Studio.
“Through our huge growth, we kept the same formula and process for making our products,” says co-owner Terran Lewis.
Despite the challenges that Black-owned businesses face with funding and fair and equal partnerships, the Lewis’ stayed committed to remaining the majority owners and continuing the “tried-and-true process” and quality that their loyal customers expect.
Before they received this infusion of money, Herb'N Eden found a great deal of success thanks to using in-house marketing, hiring local workers for their warehouse and store, and controlling the development of their products. Investors were drawn to them because they could keep growing after the pandemic year, while still being risk-averse and putting customer communication first.
“Going from $260,000 in 2020 to $2.6 million at the end of 2021, during the pandemic, is a big deal,” says James Harris, one of the lead investors.
Quinton Lewis says that the pandemic put their strength to the test. Instead of stopping business when orders were backed up for months, they told customers too much about what was going on. Because of this, they have been able to achieve long-term growth.
As Quinton says, it's “amazing to see how much we could do in such a short amount of time.”
“In two to five years, we hope to continue to scale our business with the resources and connections made while also investing into the dreams of other Black entrepreneurs,” he continues.